Periodic Table of Search Engine Optimization Factors

Search Engine Optimization | Organic vs PPC

Organic SEO

Organic SEO is generally  described as unpaid or natural (organic) clicks your website receives from search engines. While these are sometimes referenced as “unpaid” there is a lot of time and effort that goes into ensuring your website appears high in the search engine results pages (SERPS) and that users click on your URL.  The majority of searchers only look at the first page of Search engine results so it is important that your site appears as high on the rankings as possible. There are several tactics used to improve your page ranking. While the ranking of your website is extremely important it is also important to make sure your website is easy for your customers to use and provides them with relevant information so you can convert viewers to customers. This also drives users to share your site with others on social media and to return to your site.

Pay Per Click Advertising (PPC)

Pay Per Click Advertising or as it is commonly called PPC, is a type of online advertising in which you select certain keywords relevant  to your business. When a customer searches for these keywords on search engines (Google,Bing Yahoo!,etc) your add will appear in the advertising sections of the search engine results page (SERPS). This add when clicked will direct the customer to your destination URL. You pay an amount per click your ad receives. PPC advertising can be a great way to drive more business to your website. There are a few things to note with PPC ads.

A click on the add does not always equal a sell or  a conversion. When you stop running your PPC campaign you will immediately stop seeing results. PPC campaigns can be costly so it is important you choose the right keywords and have a website that is user friendly and drives conversions (be it sells, information requests, contacting your business, etc.) PPC is a great way to supplement your online campaigns but we highly recommend using Organic SEO as well to create a lasting presence online.

Periodic Table of Search Engine Optimization Factors

Fantastic “Seo Periodic Table” created by South African SEO Experts, WikiSEO